http://www.katelundy.com.au/2009/07/17/when-free-is-a-business-model/ Taking Australia forward with openness and vision Tue, 13 Dec 2011 12:35:50 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.katelundy.com.au/2009/07/17/when-free-is-a-business-model/comment-page-1/#comment-1931 Michael Mudd Wed, 22 Jul 2009 08:09:19 +0000 http://www.katelundy.com.au/?p=4091#comment-1931 As John Gapper pointed out, Mr. Anderson's book has a cover price, so it’s not 'Free' as there is a cost involved, although Mr. Anderson has made a version downloadable apparently. The point is like commercial network Television, arguably the most successful proponent of 'Free' , the considerable costs of programming and transmission involved are merely shifted from the consumer of the programming to the commercial sponsors, which in turn add this cost to their products marketing budgets which in turn are covered by the sales of the products. Thus the consumer pays indirectly, the same with advertising supported software or other online services. It is important that consumers have a choice as to how they pay and innovative business models are addressing this. As John Gapper pointed out, Mr. Anderson’s book has a cover price, so it’s not ‘Free’ as there is a cost involved, although Mr. Anderson has made a version downloadable apparently. The point is like commercial network Television, arguably the most successful proponent of ‘Free’ , the considerable costs of programming and transmission involved are merely shifted from the consumer of the programming to the commercial sponsors, which in turn add this cost to their products marketing budgets which in turn are covered by the sales of the products. Thus the consumer pays indirectly, the same with advertising supported software or other online services. It is important that consumers have a choice as to how they pay and innovative business models are addressing this.

]]> http://www.katelundy.com.au/2009/07/17/when-free-is-a-business-model/comment-page-1/#comment-1778 Roland Gesthuizen Sat, 18 Jul 2009 06:03:09 +0000 http://www.katelundy.com.au/?p=4091#comment-1778 Fascinating reflection, thank you for sharing these thoughts and including the links. Fascinating reflection, thank you for sharing these thoughts and including the links.

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