Public Sphere #3: Australian ICT & Creative Industries Development
Friday, July 24th, 2009 @ 4:58PM
Update: See all videos below and linked in the schedule below.
Update: The briefing paper for this Public Sphere topic is available for public editing from the 10th September till the 7th October 2009.
Update: The draft schedule is below and all information for the day (including a link for the video, but also the aggregated Twitter and such) is on the Live Wall. Also the Silicon Beach group have released a policy ideas discussion paper for this Public Sphere.
The Australian ICT industry is extremely broad in scope and expertise – from core infrastructure to mobile, Web 2.0 and of course the creative industries such as gaming, film and digital arts. Australia has done quite well on the international scene, however we could still do more to inspire many smart Australian professionals and companies to base themselves in Australia in the long term and to encourage international investment in the Australian ICT sector.
Having a strong Australian-based sector means a positive contribution to a number of important national goals: economic growth and exports, provide opportunities for skills development and experience in Australia’s workforce and finally, reinforcing Australia’s international reputation for excellence.
The ICT and creative industries have been shown around the world to be a massive contributor to national and global economic and productivity growth. It is extremely important – particularly given the current global climate – that we prioritise support for ICT industry growth and development in Australia.
The global financial crisis has sharpened the focus on the efficiencies and innovation that ICT offers. When combined with the investment in the National Broadband Network, Australia is uniquely placed in the world to further grow a globally competitive industry and benefit the entire economy through improved infrastructure and innovative solutions.
This Public Sphere will engage with the ICT and creative industries, as well as the broader community to identify areas where government policy can be developed or enhanced to better facilitate the growth and development of these industries in Australia. The feedback we have had from the Silicon Beach group (which consists of many leading Australian ICT industry entrepreneurs) and others is that it is a good time to have this discussion.
How to participate in a Public Sphere topic
- Post comments, links to papers, case studies and ideas to the blog post comments – comments will be summarised and presented at the event as part of the proceedings.
- Blog with the tag publicsphere or Public Sphere and Twitter with #publicsphere so we can find your ideas, then post them below.
- You can also contribute to the topic through our web form or sending us a letter, but please note all topic correspondence will be published here on the topic blog.
- Run your own events and post your outcomes here in the comments.
- Join us for our short workshop event, which will be streamed online so you can participate remotely.
- Volunteer to give a (maximum) 10 minute talk (including questions) at the Public Sphere Camp event by adding your name, topic and which industry segment to the comments at the bottom of this post. We have only about 10-15 talk slots, so we won’t be able to accept all talks, however everyone can contribute through the many other mechanisms available.
Please note – links to the Twitter feed, video feed, liveblogging and live policy documents for the day will be made available on this page on the day.
All content and ideas are then presented in a one day event – the Public Sphere Camp – and anyone is welcome to propose a 10 minute (including questions) talk in the comments of this blog. There will also be a few talks accepted on the day, and discussion encouraged between participants both local and remote.
Anyone is welcome to attend the Public Sphere Camp, however seats are limited in the physical component of the event. Anyone will be able to see streaming video online and participate in the event discussion via Twitter, and we will ensure there is liveblogging on the day to also help capture the ideas presented on the day, and to capture external feedback on those ideas.
This Public Sphere event for this topic is being done in consultation with the community, in particular the Silicon Beach group.
All outcomes from this Public Sphere – including the event – will be collated into a briefing paper including the specific policy ideas put forward through the blog or on the day, all comments, Tweets, talks and live-blogging. The draft briefing paper will be put on the wiki and published to this Public Sphere topic where it will be publicly modifiable for 2 weeks after the event, after which we will finalise the post the final briefing paper to this topic.
The briefing paper will immediately go through to the Commonwealth Commercialisation Institute, an initiative by Minister Kim Carr. The briefing paper will also go to the Information Technology Innovation Council, also an initiative by Minsiter Kim Carr focused on ICT industry development. We will also circulate the briefing paper to other appropriate channels in Government.
Minister Carr’s office will be participating in this Public Sphere event.
Interested parties are welcome to contribute to help make the briefing paper as useful and concise as possible to the appropriate channels in Government.
Public Sphere Camp
We have decided to change the format of the Public Sphere Camp to encompass more discussion and realtime collaboration on policy development. We will put the schedule online within the coming week.
The day will have specific time and discussion allocated to the following industry segments:
- Web 2.0 and mobile
- Creative industries
- Infrastructure and architecture
Each segment will tackle a combination of new trends and opportunities, funding models, startup support and a variety of other specific areas of relevance to government policy development.
The Public Sphere Camp will be in Wollongong, and we are planning to simultaneously have events in Brisbane and Melbourne to broaden the input. This is to see whether multiple physical locations improve a Public Sphere Camp, and encourage meetings and discussions therein.
Why will this Public Sphere be in Wollongong and not a capital city? Because we want to recognise that our regional areas are an important part of this knowledge and creative economy too. The University of Wollongong has created an Innovation Campus to foster industry development in the area and local ICT businesses are being supported by a new local ICT industry cluster, called ICT Illawarra (ICTI).
We would like to acknowledge the support of ICTI as representatives of the ICT industry in Wollongong and the sponsorship of the University of Wollongong who have made the facilities of the Innovation Campus available to us for this Public Sphere event.
We would also like to acknowledge the support of NICTA, who are providing venues and teleconferecing facilities in both the Melbourne and Brisbane remote nodes.
We’d also like to thank the very active Queensland BarCamp community, who are coordinating the Brisbane event. Information about the remote events will be added her as soon as it is finalised, and people can RSVP as both physical and virtual attendees below to be kept up to date.
Public Sphere Camp Outline
This schedule is divided into:
- Introduction to the day
- Mobile and Web 2.0 – including talks, discussion and policy development
- Creative Industries – including talks, discussion and policy development
- Infrastructure – including talks, discussion and policy development
- Location specific discussions along with presentations from each location
- Wrapup and thanks
The schedule will consist of self-selected speakers who proposed talks on the blog, as well as some special guests we invited to share their thoughts. It will be a very busy schedule (as is every Public Sphere!) and so talk proposals are open until the 15th August.
Please remember everyone can contribute to this topic on the blog comments below, or on the day via Twitter, comments on the liveblogging or directly into the policy documents on the day.
Public Sphere Camp event details
- Topic: Australian ICT and Creative Industries Development
- Date: Friday 28th August 2009
- Schedule: Will be linked below by the 20th August. To follow basic schedule outline above. Involves short 10 minute talks with simultaneous online discussion and questions along with structured discussion and policy development.
- Time: 8.30am for a 9am start till 5pm.
- Social Media: Twitter: #publicsphere or blog: publicsphere or ”Public Sphere”. Post questions on the day to #publicsphere prepended with “QUESTION: “. Liveblogging will also be happening where non-Twitters can post comments into the liveblog interface. We will also be using Google Docs for the facilitated discussion. More information will be linked closer to the day.
- Video/audio stream for the day: Details to be announced closer to the event.
- RSVP: RSVP to reserve a spot as either a physical or virtual attendee, and to be kept up to date with event information. Further details on Brisbane and Melbourne events to follow.
Physical event information
- Place: Wollongong University Innovation Campus – details at http://www.innovationcampus.com.au/
- Coffee and refreshments: Will be available to attendees with thanks to the University of Wollongong.
- Parking or Transport: Parking available at the venue, details for transport and parking at http://www.innovationcampus.com.au/index.pl?page=112
- Internet: Will of course be available for attendees, details on the day.
- Place: Level 5, Axon Building, Staff House Road, University of Queensland, St. Lucia QLD Australia 4072. Google map here.
- Coffee and refreshments: Will be available to attendees with thanks to NICTA.
- Parking or Transport: Available at venue.
- Internet: Will of course be available
- Place: This venue was changed to the Gourlay Room (previously the Woodheap Room), Trinity College main campus, Melbourne. Map here.
- Coffee and refreshments: Will be available to attendees with many thanks to NICTA.
- Parking or Transport: Details on the Trinity website.
- Internet: Will of course be available
We may also include another remote node, and will update this page accordingly.
Please note, whilst many of these talks will be done at Wollongong, several are prerecorded, or done from Brisbane and Melbourne. All talks will be streamed for outside viewing from a single location to be linked to this site on the day.
All slides available on Slideshare.
|Welcome and introduction of process|
|900||Welcome to UoW and theInnovation Centre||Pro Vice-Chancellor of UoW – Joe Chicharo
|905||Introduction to Public Sphere and process||Senator Kate Lundy
|910||Address from Sharon Bird MP||Sharon Bird MP
|915||Address from Minister Carr, Minister for Innovation, Industry, Science & Research||Minister Kim Carr (recorded)
|920||Industry growth – what we need: The Silicon Beach paper||Elias Bizannes, Silicon Beach (recorded)
|925||Global context||Christopher Hire (Melbourne)
|Information at www.2thinknow.com and analysis at www.innovation-cities.com|
|Funding & startups|
|935||Small Pieces, Loosely Funded||James Dellow, Headshift
|There are already plenty of examples around Australia of grass roots entrepreneurial groups (e.g. Silicon Beach) and other self-organising events (e.g. BarCamp) where self-starters in the industry have shown they are more than prepared to invest their own time and effort into creating a local Web 2.0 industry. Considering the value these already contribute to innovation in this country, imagine what we could achieve if the nation actually provided more active support? However, how do we balance the essence of Web 2.0 itself in these grass initiatives vs the overhead of government support?|
|945||ICT innovation is easy – commercialisation is hard||Silvia Pfeiffer, VQuence
|We have nothing to hide when it comes to ICT innovation. We have a good education system in Australia that creates many creative minds and many innovators. The problems that we have are what has traditionally been described as “crossing the chasm”: taking a new technology from idea/demonstrator and turning it into a business. Having created a startup in Australia in the ICT space, I believe there are some valuable lessons that I can share. Also, I am keen to start a discussion about things we can do to improve the chances of success here in Australia rather than overseas.|
|955||Using Lean approaches to strengthen the IT industry||Henry Vila (recorded)
|The manufacturing industry has been able to use the principles of Lean and Just in time to create a sustainable competitive advantage for many years.There is an opportunity of the IT industry to grasp the principles mastered by companies like Toyota to deliver increased value and flexibility. By adopting a Lean mentality, the Australian businesses would be able to differentiate themselves from competitors and create a sustainable advantage, increasing efficiency and better serving our clients.Henry will also cover the application to policy.|
|1000||Discussion – specific opportunities, challenges and support needed|
|Finding and developing talent|
|1040||Developing skills for the ICT industry||Professor Amanda Lawson, UoW
|The Faculty of Creative Arts at the University of Wollongong is engaging with the development of the Wollongong media practice community at a whole range of levels. We are introducing an innovative new degree in Digital Media, in partnership with the Illawarra Institute of TAFE, which will be based at iC and is geared towards industry fields such as gaming, animation and media production. There are opportunities for exploring digital interactions with traditional visual and performing arts, creative writing, informatics, graphic design and business studies. This talk will also discuss the broader need for relevant skills for industry growth.|
|1050||Making the Australian ICT landscape attractive for research, innovation and sustainable business.||Terry Caelli, NICTA (Brisbane)
|Geoff will speak on the talent aspects of the Silicon Beach Lifeguard paper, and will talk about the skills needed to support the industry.|
|1110||Discussion – specific opportunities, challenges and support needed|
|1140||The challenges of government procurement for SMBs, and what can be done about it.||Loretta Johnson, AIIA
|1150||Cultural cringe an its impact on Government Procurement||James Purser, Collaborynth
|One of the biggest problems Australia has is the Innovation Cringe. We like to think that we are the “Clever Country” and yet we constantly hear of innovations that have to move over seas because of a lack of support, whether it’s from the private sector or Government. We need to overcome the Cringe if we are going to truly allow our tech and creative industries to grow.|
|1200||Too smart, too cheap and too small||Donna Benjamin, Creative Contingencies (Recorded)
|Donna will discuss the challenges of small, innovative companies working with emerging technologies and trying to engage with government.|
|1210||Discussion – specific opportunities, challenges and support needed|
|Mobile & Web 2.0|
|1300||Location-based Services for Emergency Management||Dr Katina Michael
|The adoption of mobile technologies for emergency management, especially the application of mobile alerts and location-based services during natural disasters, has the capacity to save lives. Increasingly the power of Web 2.0 is being harnessed by citizens for instant messaging in the distribution of content for up to the minute reporting in critical situations. By managing this feedback loop better through intelligent systems, government agencies could better respond to emergencies. This talk would identify the main benefits and risks with such an approach and propose a strategic way forward. Katina will look at both the industry development and the security policy implications, particularly for emergencies situations. Papers http://works.bepress.com/kmichael/125/ http://works.bepress.com/kmichael/124/ http://works.bepress.com/kmichael/14/|
|1310||Innovation is important but it’s Adoption that counts||Rob Manson
|The challenge we really face is the “Diffusion of Innovations” as defined by Rogers and extended in “Crossing the Chasm” by Moore. Over the last 15 years I’ve seen a lot of ICT entrepreneurs pour their heart and soul into creating innovative new technology…yet very few of them had the skills to drive adoption…and all of those paid a high price for that.
This presentation will look at how Web 2.0 and Mobile technologies are changing the “Diffusion of Innovations” and how government/public policy can take advantage of this to deliver real and tangible benefits for our local ICT & Creative industries.
|1320||Discussion – specific opportunities, challenges and support needed|
|1350||Policy ideas relating to the ICT infrastructure sector||John Ferlito, VQuence
|John will discuss challenges and policy ideas concerning the broader infrastructure sector including hosting, servers, networks and enterprise architecture.|
|1400||Green IT||Note: Graeme Philipson was originally scheduled for this slot, however on the day he was sick.||Green IT is a hot topic, but to many people it is all about reducing the carbon footprint of the IT function within the organization. That is important, but Green IT is about much more than that. IT has a significant role to play in helping reduce the carbon footprint of “the other 98%” that is not caused by IT – through more efficient supply chains, teleworking, improved business processes, etc. IT is also central to measuring and managing carbon emissions.|
|1410||Discussion – specific opportunities, challenges and support needed|
|1440||Creative industries – setting the scene||Judith Bennett, Creative Industries Innovation Centre (Recorded)
|A short talk setting the scene of the Creative industries in Australia, currently support available and future strategies.|
|1445||Crossing Borders||Des Walsh (Recorded)
|This event is about ICT *and Creative Industries* but with due respect to the academics and the museum and library people, where are the industry practictioners from those significant sectors of the creative industries, the performing and visual arts? (Or am I not looking at the right list?). I’d like to see a series of regional and national “crossing borders” summits (ok, choose your “gathering” word), supported by government, run as unconferences (could be a bit dicey on the grant acquittal process, that one) and with a real blend of performing and visual artists of distinction together with our leading developers and ICT entrepreneurs, sharing, arguing, disagreeing, re-examining – in short, crossing borders of creativity to produce or stimulate who knows what.|
|1450||What IS a cultural asset?||A/Prof. Chris Gibson.
Please note: Chris was also sick on the day and unable to attend and give this speech.
|I am part of a team of researchers based at the University of Wollongong interested in how creative industries emerge within cities and regions; how best to support them; and how they can meet economic and social goals.
Previous research consistently shows that imported models, assumed wisdom and ‘off-the-shelf’ plans don’t work, because creative industries are unusual, driven by cultural trends and populated by producers and consumers through social networks (rather than industry organisations). We need to understand what cultural assets exist in a place already – whatever they might be – and how they can better mesh with creative industries policy development? Our research project seeks answers to these questions.
|1500||Online Culture IS the Culture||Tim Parsons
|This presentation will build a bridge between the generations by positing the notion that ‘Online Culture is now The Culture’, (watch anyone in the modern workplace for more than 30 minutes in their daily routine and marvel at the plethora of network-enabled behaviours), and suggests a range of implications for the current level of attention or investment in local creative and ICT industries.|
|1510||Social Media and Creator Cultures: The Virtual Museum as a Digital Ecosystem||Peter Eklund
|The Virtual Museum of the Pacific (VMP) is a social media research project that tests a digital ecosystem to access museum-based collections whose artifacts are physically distributed and often not on public display. The project leverages social tagging for knowledge creation and studies the effective means of presenting and interacting with this network for traditional owners, the general public, researchers and curators.|
|1520||Discussion – specific opportunities, challenges and support needed|
|1540||Freestyle discussion – any other policy ideas, perhaps specific to locality, or topics not covered during the day.|
|1610||Group presentation from Brisbane – Audio|
|1625||Group presentation from Melbourne|
|1640||Group presentation from Wollongong – video|
We look forward to your participation in this very important topic, in person or online. And thank you for your support in developing this mechanism for public engagement in the political process.
The sponsors for this Public Sphere are:
- The University of Wollongong & the associated Innovation Campus (iC)
- NICTA & the NICTA OpinionWatch project – which will be used for Public Sphere theme and sentiment analysis, and will be showcased at the Canberra Techfest Sept 8th
- Trinity College – The University of Melbourne
Many thanks to all those who have already contributed, and specially to the volunteers who are helping to make the event happen. In particular our thanks to:
- From Wollongong: James Dellow and all the staff at the Innovation Centre
- From Brisbane: Steve Dalton, Des Walsh, Professor Brian Fitzgerald, Paul O’Keefe
- From Melbourne: Donna Benjamin, Christopher Hire
- From NICTA: Liz Jakubowski, Phil Robertson, Jonathan Gray, Terry Caelli, Barbara Duncan, Max Vit, Issam Ibrahim, Matt Hope & Clinton Buhse
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